'The Rudiments of Business' Coming Soon!

Q: So how can those starting out in business or studying the subject get a head start on success without maturity or experience in business practice?

A: Read ‘the Rudiments of Business’ by Fred Stewart

Fred Stewart has not only ‘talked the talk’ he has ‘walked the walk’ and has over 35 years of business success both here in New Zealand and overseas to prove it. As a company doctor he has re-engineered more than sixty businesses from sole traders earning $250,000 to airports and manufacturing plants with turnovers exceeding $70 million per annum. Many of these businesses were close to closure - 95% of these businesses were restored back to profitability.

‘The Rudiments of Business’ is the second edition of Fred’s ‘Survive in Business with Business Wise’. This edition expands on the subjects essential to those at all levels of business in either small to medium operations to include topics important to the business student. (Please see the chapter titles following).

The book provides guidance and solutions to a broad range of business issues in a straight forward, down-to-earth way using real stories and examples from the vast experience of the writer. As an easy to read reference book on business practice it avoids cliché hype phrases, focusing instead on practical commonsense solutions written in plain uncomplicated language.

Books about business abound, often written by authors with extensive theoretical knowledge but with little hands-on experience at the coal face of business. ‘The Rudiments of Business’ provide the reader/student with the insights of 30+ years of practical business success from the commercial trenches where owners and managers face real-life, serious survival situations.

In today’s uncertain and changing financial climate there has rarely been a greater need for a sensible, practical reference book that is easily understood by all.

It is well recorded that the backbone to most countries’ economy is the private, small to medium size businesses which overall employ more people than the large public companies. Known as entrepreneurs, these are our trades’ people, the service providers and retailers. Irrespective of products or services, ‘The Rudiments of Business’ with its clear language and no-nonsense advice is a working asset and a ‘head start’ tool applicable to all business sectors and those studying business.

This edition expands beyond the first edition’s unique business terminology glossary with the addition of two chapters outlining both Government and Business organisations available to support business here in New Zealand and in Australia.