Why Read Business Wise?

COMMENTS ABOUT 'BUSINESS WISE'
    
Fred's book should be read as it is based on practical experience and the mixture of war stories and practical advice enable the owner of a struggling business to learn from other people's successes and failures and the important ingredient of success: confidence in the business’s product or services, confidence to persist when things are tough and confidence to know when to try something else. These are critical ingredients of running a business.

Hon David Butcher of David Butcher and Associates and former New Zealand Minister for Commerce & Energy.


Business Wise' simplifies complex and critical business issues for SME's giving the reader the ability to flick through the various subjects in a non-threatening manner.

Dr Jarrod Haar (PhD) Associate Professor Department of Strategy & Human Resource Management University of Waikato New Zealand. 


I really enjoyed your book ‘Business Wise’. It is well organised, very readable and full of interesting information relevant to small business people.

Brigid Casey Senior Lecturer School of Applied Business Otago Ploytechnic 


‘Business Wise’ offers everyday people a common sense of business necessities and I’m grateful that you’ve gone to the trouble of writing it. I’m sure to refer to it regularly and think that speaking in plain English while covering some significant topics with specialised knowledge will make this book essential reading for years to come.

Kevin Rooke Business Management School Nelson Specialist Trainers in Computing, Business Administration & Accounting 


I like the spirit in which your book ‘Business Wise’ is written, it is full of good practical business commonsense.

Win Robinson Managing Director Franchize Consultants (NZ) Ltd